The project
The idea of an extensive cattle breeding project, with natural feed and autonomy, respecting the environment and in symbiosis with the land, has always been present in our minds.
Animals raised in integral pasture and in fresh air have infinitely less impact on the environment, better meat quality and contribute to landscape maintenance.
At L’AUBRAC we select and inseminate the animals, in a process of continuous improvement of the natural qualities of the Aubrac cow.
Quality
Quality
At L’AUBRAC we value a job well done, constancy and a fine eye for the details.
Furthermore, the breed we raise is in itself a guarantee of Quality:
The Aubrac is a cow that stands out for having many maternal qualities: ease and regularity of deliveries, milk capacity, highly attentive to their calves. Its origins in the high and arid highlands of the south of the French Massif Central, make it a very hardy animal, well adapted to the land and highly efficient economically due to its greater degree of use of natural forages. It is also synonymous with meat quality. Its moderate size, high food efficiency and the 100% natural production model associated with the breed give the meat very good organoleptic qualities: greater fat infiltration, greater taste. For this reason, some call it our own local version of the Angus.
All of our cows are French, born and selected in the L’Aubrac basin. We inseminate them with the best bulls from the “station d'évaluation de l'UPRA Aubrac” (www.race-aubrac.com), with the aim of continuously improving the genetics of our animals to be able to provide the best products to our customers.
Last but not least, Quality is also quality of life andwelfare for our animals, who have enough space (1 hectare per cow) for expressing their natural behaviour as they would in the wild.
Proximity
Proximity
To talk about Proximity is to talk about the proximity of the Aubrac breed.
The cradle of the breed is located in the small village of Laguiole, in the heart of the regional natural park of L’Aubrac, south of the French Massif Central. This region is part of the Languedoc, or Occitania, neighbour and cousin, both historical and linguistically, of Catalonia.
But above all, Proximity refers to our model of consumption:
At L’AUBRAC we are focused on local customers and consumers, to promote short chain business models or 0 Km, to be more consistent with land and have the least possible impact on the environment.
Finally, Proximity is proximity in our way of dealing with people:
At L’AUBRAC we are a small, craft company, and therefore our relationship with our customers is direct, personalised and warm!
Sustainability
Sustainability
The environmental problem is not the cow but the how.
Putting in the same bag integral grazing and intensive bovine production is a mistake, since the impact of the latter (with food based on cereals of annual crops, mechanisation and irrigation of these crops, etc.) is obviously greater.
What if the solution to the responsible consumption of beef was the grazing system?
In integral grazing, with 100% natural food (mother's milk and grasslandor forest pasture), animals are registered in several natural cycles: in particular the water and carbon cycles. Yes - and naturally so - cows emit gases. But, on the other hand, they contribute to CO2 fixation (by photosynthesis of the grass and by soil organic matter enrichment).
In any case, it is important to remember that animal production, with more or less impact, is always circular (emission/fixation), so comparing its emissions to linear fossil systems (which consumes and depletes its carbon source) makes no sense.
Read more . . . «L'utopie de l'alimentation durable sans production Animale», 2016, Jean-Louis Peyraud, INRA researcher, president of the comité stratégique du Groupement d‘Intérêt Scientifique (GIS) Élevages demain, and of Animal Task Force on european level.